Many unemployed Americans are discarding their résumés to pursue their dream of owning their own business. Many existing entrepreneurs are struggling to make ends meet in the current economic downturn. Bob Reiss has written Bootstrapping 101 to help these wannabe and existing small business owners improve their odds of success. He shows entrepreneurs how to grow their business with less money than they thought they needed and steers them to free quality advice.His tips are based on practical experience in the trenches. Topics covered in the book include:
Cash Free Ideas on Barter, Publicity Advertising, Internet, Selling, Outsourcing, Networking, Factors.
Acquiring and Keeping Customers.
Places to Find Free Quality Help.
Maximizing Profits through Correct Pricing.
Creating and Understanding a Cash Flow Statement.
Non-traditional Ways to Get Money.
Key Factors for Entrepreneurial Success.
ABOUT THE AUTHOR:
BOB REISS has been involved in 16 start-up companies. He is a graduate of Columbia University and Harvard Business School. His company R&R/Valdawn was named to the INC 500 list of America's fastest growing companies three years in a row. Two of his companies have been the subjects of Harvard Business School cases. One of the cases is included in this book to show real life Bootstrapping. He is a frequent speaker to Entrepreneurship classes at many of the major business schools. He has written an earlier book on Entrepreneurship called Low Risk High Reward.
AUTHOR'S WEBSITE: www.bootstrapping101.com
BOOK AMAZON LINK:
I normally don't give 5 stars. I really wanted this book to provide me with some useful insights, because I am a small business owner who is bootstrapping it - and it did! Prove useful, that is. I've read too many books that claim to be helpful but end up being nothing but a sales pitch for the author's services or product. Not this one! Some things in this book I was already doing with my business, but it helped to have confirmation that I've been on the right track. Other pieces of information were new to me. Bartering, for instance, is something I've already been doing by trading services. However, I didn't realize there was a more structured form of bartering like Bob Reiss describes in this book. I also appreciated more info on business incubators. The author did a great job of using real companies and real experiences to drive home his points. This book will be a valuable resource to me as I continue to grow my business, and I'm sure it will be to others, too.
Disclaimer: I received a free copy of this book in exchange for a review. I was not obligated to give a positive review. All thoughts and opinions are my own.