MY REVIEW: 3 stars. I had mixed feelings about this book. I’ll address my thoughts on the overall concept, design and layout first. I would give a 4.5 or 5 star rating based on first appearances. Since this is a book on marketing, of course one would expect it to be visually appealing at first glance. This book does look nice. The color scheme on the cover works well, the layout looks professional, and the title is catchy and unique. It all looks good.
The reason for a 3 star rating, though, is that in my opinion the contents didn’t live up to expectations. On one hand, I know that it is too much to expect one book to cover exactly what I need to help with marketing my business because each business and the needs each one will have is different. Therefore, to cover the bases, generalities are to be expected. I found the information in this book to be more about explaining why good marketing is needed rather than providing information that I can practically apply to my particular business. To explain this another way, I’m a psychotherapist. There are books on theory, and then there are books on how to apply the knowledge in a clinical setting. Books on theory are good, but then how do you apply what you have learned when you work with your clients? Workbooks. This book was less of a how-to workbook and more of a theory. The book seems to be more useful to the author in selling his services and promoting his business than it is to the customer buying the book.
The whole thing comes across as a sales pitch for why you should hire the author to do the marketing for your business instead of a DIY marketing guidebook, which is fine if that’s what you’re looking for. I'm the type of person that doesn't want a sales pitch and gets wary right away if someone tries too hard to sell me something. I want to see prices and hard facts/details right up front. So I decided to visit the author's website to see if there was a pricelist of services. I didn't see anything that jumped out at me screaming "click here for prices or packages" or anything like that. This may just be me personally, but when I'm shopping for a product or services I want to be able to compare costs up front, and when I can't do that, I usually skip on to the next one. I didn't like the fact that nowhere in the book or in the website could I find even a ballpark estimate of prices.
Disclaimer: I received a copy of this book for free in exchange for a review. I was not required to post a positive review, and all opinions are my own.
The reason for a 3 star rating, though, is that in my opinion the contents didn’t live up to expectations. On one hand, I know that it is too much to expect one book to cover exactly what I need to help with marketing my business because each business and the needs each one will have is different. Therefore, to cover the bases, generalities are to be expected. I found the information in this book to be more about explaining why good marketing is needed rather than providing information that I can practically apply to my particular business. To explain this another way, I’m a psychotherapist. There are books on theory, and then there are books on how to apply the knowledge in a clinical setting. Books on theory are good, but then how do you apply what you have learned when you work with your clients? Workbooks. This book was less of a how-to workbook and more of a theory. The book seems to be more useful to the author in selling his services and promoting his business than it is to the customer buying the book.
The whole thing comes across as a sales pitch for why you should hire the author to do the marketing for your business instead of a DIY marketing guidebook, which is fine if that’s what you’re looking for. I'm the type of person that doesn't want a sales pitch and gets wary right away if someone tries too hard to sell me something. I want to see prices and hard facts/details right up front. So I decided to visit the author's website to see if there was a pricelist of services. I didn't see anything that jumped out at me screaming "click here for prices or packages" or anything like that. This may just be me personally, but when I'm shopping for a product or services I want to be able to compare costs up front, and when I can't do that, I usually skip on to the next one. I didn't like the fact that nowhere in the book or in the website could I find even a ballpark estimate of prices.
Disclaimer: I received a copy of this book for free in exchange for a review. I was not required to post a positive review, and all opinions are my own.
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